LOWER YOUR SHOULDER 

As musicians at heart we’ve followed and studied movements of bands and songwriters since we can remember. It’s what we live for. 

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The strains and uncertainty of working in the music industry eventually led us onto boxing bags, under pull-up bars, and into squat cages. Fitness and strength building helped us recharge so we could relentlessly chase our dreams and establish ourselves as a lifestyle brand... 

Our toughest days were battled with pounding the pavement or listening to our favourite records. Our biggest highs were performing on stage to thousands or putting our bodies through the toughest workouts we could master. 

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Either way, music and fitness has been there for us when we needed it most. 

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We believe feeling that the world is against you every now and then builds the best character. It can push you to be a better version of yourself, whatever you are striving for.

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LOWER YOUR SHOULDER is the underdog fighting for his rightful place. It’s the last man standing. It’s you against the world.